Scott Karp asks: Has the Myspace downturn begun? He has charts and graphs, too.
Many of us believe brands are much more volatile today than a generation ago. Great brands are still hard (and expensive) to build, but the amplified word of mouth that's made possible by the Internet allows the almost-overnight creation of Myspace as a $580 million brand. What happens next? Is it a lasting brand? Don't forget that "easy come" is often followed by "easy go."